Year 5 ARR
$0
annual recurring revenue
Year 5 Total Rev
$0
ARR + hardware
Year 5 Customers
0
active accounts
Year 5 Robots
0
total followers deployed
Avg NRR ?Net Revenue Retention. ARR from prior-year customers as a % of their previous year's ARR. Above 100% means expansion revenue exceeds churn. Above 130% is excellent for enterprise SaaS.
0%
net revenue retention
Year 5 Recurring %
0%
ARR / total revenue
Revenue Build — 5 Year Projection ?Stacked area chart showing how revenue builds. Green = hardware revenue from new + expansion sales. Purple = software ARR. Blue = hardware service ARR. The growing recurring base (purple + blue) is the key story — it compounds as customers stay, expand, and upgrade tiers.
Customers by Tier ?Stacked bar chart showing how customers graduate between tiers over time. New customers enter at Training (Year 1) or Foundation (Year 2+). Each year, a percentage upgrades to the next tier. The mix shifting toward Advanced/Autonomous is what drives ARR growth even without new sales.
Total Robots Deployed ?Total follower robots in the field across all customers. Grows through three mechanisms: (1) new customer sales, (2) follower expansion within existing lines, (3) new production lines at existing customers. Each robot generates recurring ARR.
Production Lines ?Total production lines across all customers. Each line = 1 leader + N followers. Lines grow as existing customers expand their deployments. More lines = more leaders sold and more recurring revenue per customer.
Avg ARR per Customer ?Average recurring revenue per active customer account. Grows over time because customers upgrade to higher-priced tiers AND add more followers/lines. This is the expansion flywheel — even if you stopped selling to new customers, existing ARR would grow.
Net Revenue Retention ?NRR = ARR from prior-year cohorts / prior-year ARR. Above 100% means expansion exceeds churn. Best-in-class SaaS companies run 120-140%. This model shows strong NRR because customers are upgrading tiers AND adding robots simultaneously.
Year-by-Year Summary
| Y1 | Y2 | Y3 | Y4 | Y5 |
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